Haruharu Wonder: Public Relations and Social Media Campaign
WRIT 107: Public Relations
One of my favorite classes I took for my writing minor at UCSB was an upper-division writing class about Public Relations. Over the span of 10 weeks, we were assigned to make a newsletter and a social media campaign for a small business of our choosing.
Fueled by my huge passion for small, Asian skin-care brands, I decided to focus my project on haruharu wonder, a lifestyle clean vegan skincare brand based in Seoul, Korea.
Deliverables
View the design and written deliverables created for this project:
Newsletter
Aiming to promote Haruharu Wonder in the United States, this newsletter is catered towards young women who want to take better care of their skin using organic and clean products.
Contents in this Newsletter:
- 5 original articles about haruharu wonder
- Graphic + Illustration using Canva and Adobe CC
Social Media Campaign Proposal
The goal of this social media campaign is twofold: to give haruharu wonder a bigger brand presence in the United States, and to promote their new product line for the summer season. By posting various content that is engaging and targeted towards the audience, haruharu wonder hopes to spread their name internationally, specifically in the U.S. market.
Contents in this Social Media Campaign:
- Audience + Competitive Analysis
- Instagram Mockups
Social Media Samples
View a few Instagram samples for Haruharu Wonder's social media campaign:
